Jaipur-based entrepreneur builds KYAT — a gold investment and Jewelry brand offering assured returns of 9% up to 1,000%, lightweight hallmarked designs, and a partnership with India’s only LBMA-accredited gold refinery.
In a country where gold is far more than a commodity — it is emotion, legacy, and financial security — one entrepreneur from Rajasthan is quietly building something transformative. Sunil Kumar Gupta, founder of TC Jewellers and the emerging Jewelry brand KYAT, is reimagining how modern India buys, saves, and invests in gold and Jewelry.
With a background in engineering and an MBA in Export & International Marketing, Sunil’s journey from the corporate world to the heart of India’s Jewelry trade is a story of calculated reinvention — and a relentless drive to bring transparency, technology, and trust to one of the world’s oldest industries.
India’s Jewelry Market: The Opportunity at a Glance
|
₹7 Lakh Cr+ |
Total size of India’s Jewelry market — one of the largest in the world |
|
35%+ |
Share of Jewelry purchased via Jewelry saving schemes and investment plans |
|
₹2.45 Lakh Cr |
Annual sales in the organized Jewelry sector across 75–100 major brands |
|
Top 5 |
Sunil Kumar Gupta’s target positioning for KYAT among India’s Jewelry brands |
A Foundation Built on More Than Credentials
Sunil Kumar Gupta’s story did not begin behind a Jewelry counter. After completing his engineering degree and MBA, he spent nearly seven years in the corporate sector — years that instilled in him a rigorous understanding of business strategy, market dynamics, and consumer behavior.
It was his next chapter—joining the family business in wedding and event planning—that became a defining turning point. Immersed in the world of Indian weddings and everyday consumer behavior, he began to notice a clear shift in preferences.
Modern customers, especially women, were no longer looking only for heavy, occasion-based Jewelry. There was a growing demand for lightweight, versatile, and contemporary designs that could be worn daily—pieces that seamlessly fit into their lifestyle, from office hours to casual outings.
“The gap wasn’t in demand,” he observed. “The gap was in understanding evolving lifestyles and in trust, transparency, and modern investment thinking.”
creating Jewelry that aligns with everyday wear—modern, minimal, and meaningful.”
“The gap wasn’t in demand,” he observed. “The gap was in trust, transparency, and modern investment thinking.”
A close collaboration with an engineering friend actively involved in diamond trading opened a new door. Working alongside him, Sunil developed hands-on expertise in quality evaluation, market pricing, and trade networks — ultimately leading him to complete a Diploma in Polished Diamond Grading from the IGI (International Gemological Institute), one of the most respected gemological bodies in the world.
“I didn’t just want to sell Jewelry. I wanted customers to feel confident, informed, and invested — in every sense of the word.”
TC Jewellers: Building the Foundation of Trust
Armed with deep market knowledge and technical expertise, Sunil established TC Jewellers a retail brand that quickly earned recognition not just for the quality of its products, but for the transparency of its processes. From clear hallmarking to honest pricing, TC Jewellers built its reputation the old-fashioned way: one customer relationship at a time.
All designs at TC Jewellers carry BIS Hallmark / HUID certification, ensuring gold purity authentication for every piece. Diamond Jewelry is IGI certified, giving customers internationally recognized quality assurance.
Introducing KYAT: Where Gold Investment Meets Modern Lifestyle
Traditional Jewelry retail, Sunil recognized, was missing two things that the new generation of Indian consumers increasingly demanded: structured investment value and contemporary design sensibility. KYAT was born to bridge exactly that gap.
KYAT is not merely a Jewelry brand. It is an ecosystem combining innovative gold saving schemes, digital gold access, lightweight lifestyle Jewelry, and a partnership with India’s most trusted precious metals institution.
KYAT Gold Scheme — Assured Returns of 9% to 1,000%
At the heart of KYAT’s proposition is the KYAT Gold Scheme — a structured savings plan that delivers assured returns via Jewelry gift vouchers, ranging from 9% to an extraordinary 1,000%. This is not a speculative scheme; it is a carefully designed, transparent investment vehicle that combines the discipline of systematic saving with the growth potential of gold.
“Our plan gives users an adventure and thrill every month,” says Sunil. “We’ve made gold investment exciting, not just safe.”
In addition to the Gold Scheme, KYAT also offers Digital Gold access, enabling customers to buy, store, and redeem pure gold entirely through the KYAT mobile application.
Authorised Partner of MMTC-PAMP: India’s Gold Purity Gold Standard
In a market rife with concerns about gold purity, KYAT brings a credential that few can match. The brand is an authorized channel partner of MMTC-PAMP India Pvt. Ltd. — a joint venture between Switzerland-based MKS PAMP SA and MMTC Ltd., a Government of India undertaking, and the only LBMA-accredited (London Bullion Market Association) gold and silver refinery in India.
Through this partnership, KYAT offers customers 999.9 purity (24-karat) gold and silver coins — the highest internationally recognized purity standard — available both in-store and through the KYAT mobile application. Swiss technical expertise, backed by the Government of India, delivered to your doorstep in Rajasthan.
Hallmarked. Lightweight. Loved.
Beyond investment, KYAT is building a design identity that resonates with modern, style-conscious Indian consumers — particularly younger buyers who want Jewelry that fits their life, not just their locker.
KYAT’s Jewelry collections are built around lightweight and paper-weight designs — wearable, contemporary, and affordable — without compromising on quality or authenticity. Every gold piece carries BIS Hallmark / HUID certification. Every diamond piece is IGI certified.
The result: Jewelry that is not just beautiful, but verifiably, provably pure.
A Vision as Ambitious as India Itself
Sunil Kumar Gupta’s ambitions for KYAT are clear and unambiguous. He is not building a regional Jewelry shop. He is building a national brand — with a global standard.
- Expand KYAT through franchise stores across India — making quality gold investment and certified Jewelry accessible in every major city and town
- Establish KYAT among the Top 5 Jewelry brands in India within the organized retail sector
- Build a global-standard Indian Jewelry brand — the “Bulgari of India” — defined by design excellence, institutional trust, and uncompromising quality
“The organized Jewelry sector is growing rapidly, and there is enormous potential to serve Indian customers with a brand they can genuinely trust,” says Sunil. “KYAT is that brand.”
The Bottom Line
In a approx. ₹7 lakh crore jewelry market where trust is the most valuable commodity of all, Sunil Kumar Gupta is building something rare: a Jewelry and gold investment brand with institutional credibility, innovative financial products, certified quality, and the design language of tomorrow.
From his IGI-certified diamond expertise to a government-backed gold refinery partnership, from assured-return savings schemes to stylish hallmarked collections — KYAT is not just a Jewelry company. It is a new way for India to own gold.
“We are not just selling Jewelry. We are building wealth, one family at a time.” — Sunil Kumar Gupta
ALTERNATE HEADLINES FOR DIFFERENT MEDIA CONTEXTS
FOR BUSINESS / FINANCIAL PRESS:
Headline: KYAT Gold Scheme Offers Assured Returns Up to 1,000% — Jaipur Entrepreneur Disrupts India’s ₹7 Lakh Crore Jewelry Market
Subhead line: Sunil Kumar Gupta’s KYAT partners with MMTC-PAMP, India’s only LBMA-accredited gold refinery, to deliver 999.9 purity gold bar and coins and offering structured investment plans to modern consumers.
FOR LIFESTYLE / CONSUMER PRESS:
Headline: India’s Coolest New Jewelry Brand Pays You Back — Meet KYAT
Subhead line: Lightweight, hallmarked, IGI-certified, and now with a gold savings scheme that actually rewards you — KYAT is the Jewelry brand millennials didn’t know they needed.
FOR REGIONAL / HINDI PRESS:
Headline: जयपुर से उठी नई लहर: KYAT ब्रांड दे रहा है सोने में निवेश पर 9% से 1000% तक का रिटर्न
Subheadline: राजस्थान के उद्यमी सुनील कुमार गुप्ता ने KYAT के ज़रिए भारत के जेवर उद्योग में पारदर्शिता और आधुनिक निवेश की नई परंपरा शुरू की।
FOR SME / STARTUP PRESS:
Headline: Engineer-Turned-Jewelry Entrepreneur Sunil Kumar Gupta Is Building India’s Next Big Gold Brand from Jaipur
Subhead line: With an IGI diamond grading credential, a government-backed gold purity partnership, and an innovative returns-linked jewelry scheme, KYAT is fast becoming a case study in disrupting traditional Indian retail.
FOR SEO / DIGITAL MEDIA:
Headline: Best Gold Investment Plan in India 2026? KYAT’s Jewelry Scheme Offers 9% Up to 1,000% Returns and Delivering Gold & Silver Coins with MMTC-PAMP Partnership
Subhead line: Jaipur’s KYAT brand by Sunil Kumar Gupta combines hallmarked HUID gold jewelry, digital gold, and assured-return savings plans and offering 999.9% Purity Gold and silver coins with partnership with India’s only LBMA-accredited gold refinery.
ABOUT KYAT & TC JEWELLERS
KYAT is a contemporary jewelry brand and gold investment platform founded by Sunil Kumar Gupta, based in Jaipur, Rajasthan. The brand operates TC Jewellers retail stores and the KYAT mobile application, offering the KYAT Gold Scheme and Digital Gold products. KYAT a brand of TCG GOLD Pvt Limited is an authorized channel partner of MMTC-PAMP India Pvt. Ltd., India’s only LBMA-accredited precious metals refinery, offering 999.9 purity gold and silver coins. All gold jewelry is BIS Hallmarked / HUID certified. All diamond jewelry is IGI certified. KYAT aims to expand via franchise stores across India and establish itself as a top-five national jewelry brand.
Media Contact: KYAT / TC Jewellers, Jaipur, Rajasthan, India
