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Dolby and Mahindra will collaborate to provide 3D in-car audio experiences in India

<p>Dolby is looking to increase its influence in the Indian car industry. Dolby is the inventor of noise reduction technology for professional, domestic, and movie audio recordings.</p>
<p>Dolby’s technology is widely used in items like the newly released Apple iPhone 15 and high-end television sets as well as in streaming services for expensive music. With Lucid in 2021, it made its entry into the automobile sector. Since then, Maybach, Mercedes-Benz, Volvo, Polestar, and Lotus are just a few of the illustrious companies that Dolby has collaborated with. Furthermore, current rumors indicate that Mahindra will soon introduce its new range of electric cars with Dolby’s services as the first Indian carmaker.<img decoding=”async” class=”alignnone wp-image-190483″ src=”https://www.theindiaprint.com/wp-content/uploads/2023/09/theindiaprint.com-download-2023-09-19t182022.226.jpg” alt=”theindiaprint.com download 2023 09 19t182022.226″ width=”995″ height=”648″ srcset=”https://www.theindiaprint.com/wp-content/uploads/2023/09/theindiaprint.com-download-2023-09-19t182022.226.jpg 278w, https://www.theindiaprint.com/wp-content/uploads/2023/09/theindiaprint.com-download-2023-09-19t182022.226-150×98.jpg 150w” sizes=”(max-width: 995px) 100vw, 995px” title=”Dolby and Mahindra will collaborate to provide 3D in-car audio experiences in India 9″></p>
<p>WHAT CAN CUSTOMERS ARRIVE AT?</p>
<p>The Dolby system will give better audio quality in vehicles that have it. Dolby Atmos music will also be made available in automobiles, providing a listening experience that faithfully replicates the separation and location of individual instruments or vocalists.</p>
<p>DOLBY AND MAHINDRA’S COOPERATION</p>
<p>This remarkably lifelike acoustic experience will make its debut in Mahindra’s future BE (battery electric) car portfolio. Harman will provide Mahindra with 360-degree surround sound hardware (with a number of potential system choices). For a more immersive music experience, higher-end vehicles may even have speakers installed both on the top and in the lower portions of the cabin.</p>
<p>This partnership will include features like navigation signals, rear camera warnings, directional audio cues for autonomous driving assistance, and more in addition to three-dimensional sound.</p>
<p>Compared to other listening spaces, such as your living room, cars offer a distinct benefit since, when inside, your ears remain stationary in regard to the speakers. The sound can be fine-tuned more easily in this fixed location, according to Dolby experts, which promises higher accuracy when producing a three-dimensional audio experience.</p>
<p>Andreas Ehret, Automotive Dolby’s Director, is quoted by Autocar India as saying, “It will perform well even on mid-level car systems, but the higher the hardware, the better it becomes. However, the music has to be re-mixed for Dolby Atmos since we are not upscaling the stereo mix.</p>
<p>Atmos music was created by Dolby to be flexible from the start. This implies that, similar to how standard sound bars and speakers can provide 3D-like audio, even automobiles with basic sound systems may be able to play Dolby Atmos music. Customers should anticipate a lot of popular songs to be altered for Dolby Atmos since streaming services now rule the music industry. This is particularly true now when streaming providers work so hard to give their users the finest audio experience.</p>
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